Company Profile:

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg. Technologies Private Limited.

Job description:

Responsibilities:

· Responsible for the development and implementation of the D2C marketing strategy for Asia Pacific and Africa incl. guardrails and in line with PT's marketing guidelines for PRO & DIY

· Lead, develop, and evolve the D2C marketing strategy and supporting material (e.g., toolkits, briefs, and messaging frameworks)

· Responsible for all Launch and Product related activities and creates specific promotions, SKUs and offerings for Users

· Ownership of Value Propositions of the D2C Channels, including continuous research of User Needs and Competitor VPs

· Develop, monitor and act upon KPIs for the regional D2C marketing teams to support effective execution of marketing strategies

· Create Paid Media and Advertising Strategy to continuously improve customer engagement, and to drive traffic and conversion to the D2C stores

· Act as a business partner for the D2C analytics team by supporting and initiating marketing analyses

· Ensure that all regional D2C marketing communications are in line with BU-owned brand guidelines and global D2C marketing guidelines 

· Track and analyze user behaviour over the customer life cycle 

· Manages post-purchase-experience improvements and is responsible for 1to1/ CRM communication via all common communication channels in line with defined BU responsibility split and user data ownership

 

Qualifications:

BE , MBA (Preferred) 

Any graduate with Masters

Overall 5 to 10 yrs of experience, with 3-5years of relevant experience

 

Additional information:

• Profound knowledge in marketing and branding area 

• Profound know how and experience on digital marketing (SEA, SEO, etc)

• Good understanding of eCommerce operation

• Fan of online shopping

• A good team player

• Attention to details & committed to timely execution (specially during campaigns)