The organization has benefitted from the innovative ideas put forth by women. A critical aspect of the organization is the presence of women in the workforce. Tapping into the talent, ASCEND is a Focused Leadership Development Program applicable for high-potential mid-level women leaders. The program focuses on addressing the growing needs of businesses to induct women in changing technologies and leadership trends. It also aims to equip them to create a strong network with senior leadership teams, and address the challenges a women leader faces. The measurable benefits are 100% retention of women leaders and cost savings due to women leaders being trained and deployed to advanced roles, which saved external hiring costs. Ascend program retention has reached 98%, and promotions have doubled in the last three years.