What do big names like Zara, Starbucks, Adidas, McDonald’s, and the likes have in common?
These are iconic and global brand names tantalizing the minds and hearts of young and old for a very long time now. How did they do it? The answer is by building a unique brand identity.
Earlier the term “branding” was used only for business and products. But now with the advent of social media and the influencer concept, a brand can also mean an individual. Thus, the term Personal Branding came into light.
In simple words, Personal Branding is the process of creating a valued professional identity of yourself. It is a culmination of an individual’s skills, competencies, communication abilities, and all the other interesting elements of uniqueness that will help a person stand out.
Personal Branding is especially important for women in a world where glass ceilings are being shattered every day. Indra Nooyi, Oprah Winfrey, Ariana Huffington, Kiran Mazumdar-Shaw are the names of a few leaders and influencers with admirable Personal Brands. And they are all women.
Why is Personal Branding important for women?
In a professional world of gender stereotypes and leadership gaps, the need to work on a woman’s branding is a topical issue.
Personal Branding has the power to push a woman from a sea of competition to a land of numerous possibilities. Having a Personal Brand will help a woman distinguish herself from her competitors and reflect a stand out personality of both her resume and personal self. Let’s take a look at the importance and tangible benefits of Personal Branding for women:

• Creating job and business opportunities
• Accelerating her career growth
• Marketing to industry leaders, clients, and influencers
• Establishing a favourable public image
• Identifying her as a subject matter expert (SME)
• Building a network of connections
Developing a Personal Brand is a roadmap of taking your in-built skills and talents from relative obscurity to visible level of expertise.
A few tips to just get you started on how to build a powerful Personal Brand:
• Be your authentic self
• Build your natural talent and strengths
• Use social media networks such as LinkedIn, Twitter
This was just a bird’s eye view on the concept of Personal Branding. Our much sought-after experts at Avtar are conducting a webinar on Personal Branding, it’s importance, strategies to develop, and much more detailed guidance on this topic. Women willing to develop a robust personal brand can look forward to some life-changing takeaways from this session.
Register now : https://lnkd.in/gRwKpy9