The word ‘investment’ brings in an image of money in my mind. However, when I think about it from a working women’s perspective: investment means money, the faith that people have on me, and the kind of responsibilities that I am given in an organization to work with. I remember my first salary negotiation as a college graduate. The company offered a ball park of my monthly income and I used all my cards to negotiate for a better pay. Finally, the interviewer using a soft tone told me that “look men use money to take care of their families whereas women use it for shopping!”. So I decided to share a beautiful story of how I spend my money. I generate active income by working for an amazing company named “AVTAR – The Power of Diversity”. As soon as I get notified about the pay remittance in my mobile I mentally calculate how much I should invest in my LIC policies, my brother’s education, our family’s healthcare insurances, and the last minute household purchases. Though my brother tells me that his certification is not important, I tell him that investing in self-development will never go a waste. I then sit down to re-check if I can spare some money to spend on my sketch book and the acrylic paints because the artist in me wants to revamp her painting skills. Wow! I didn’t know that I would become this person one day. To conclude, investing in women is like investing to uplift an entire family. If we handover money to a woman she will immediately start thinking about: keeping her family fed for as long as she can, to educate her siblings/children, to allocate money to support every family member’s personal goals, to pay all the internal and external bills, and to cover expenses that you never anticipated. Despite all that mentioned she will also save some money for the next month’s expenses just in case something goes wrong (this is where overthinking helps us ). It is a wonderful idea to invest in women in terms of giving us bigger responsibilities as well because women feel guilty of not being able to complete the given responsibilities on time. If someone tells us that they ‘believe in us’, until we get the acknowledgement that the task is successfully completed we will never be able to sleep peacefully. My dear readers let us break our biases and invest in women for a better world. AVTAR offers “Unconscious Bias” program for Organizations, so do enrol and become aware of your biases.